our purpose is tohelp companies
find their souls.
Grio is short for griot-- an African Storyteller, the guardian of traditions, the bridge between generations. Like Griots in Africa and Bards in Europe, we are a team of storytellers who understand the power of this oral tradition to harness and pass on the collective consciousness of an entire era, culture or civilization.
We believe that at their best, brands inspire, empower and effect change. When they fall short of this admittedly high bar, they either lack empathy, a clear purpose or both.
We use these four principles to guide them.
a brand is a story
you're not the hero, your customers are.
mind the gap between image and perception
your customers are co-authors of your brand
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We are first and foremost creative problem solvers. We leverage the power of branding to help our clients reach their goals.
Let us know how we can help.