we are grio.
empathy-led marketing.

A Charlotte-based brand consultancy on a mission to help companies live out their purpose and grow. You can call us an agency, but we're empaths, storytellers and creative problem solvers.

some of our partners

data + empathy the grio way.

Everything you say and do as a company is a cumulative expression of your brand. Instead of seeing your business as disparate pieces, we take the holistic approach. We see an intricate system with people at its heart.


A brand is a story. Like every great story, great brands have a big idea, a central theme, the throughline that stitches together everything you say and do as a company. Our job is to help you uncover and bring YOUR big idea to life.



Without relevant differences, customers always choose the cheapest option. And for companies in any industry, it leads to a race to the bottom. To survive and thrive, companies have to create differentiated value in the minds of consumers.

brand strategy


People don’t have direct access to the essence of your brand. Instead, they stitch together partial information from every interaction to create a coherent story about your company. Our job is to help you craft experiences at various touchpoints to help shape people's perception.

brand experience

how we think
about branding